Pay Per Click (PPC) Advertising In Cumbria
Pay Per Click advertising (know as PPC) can be an incredibly costs effective advertising channel to get your website in front of customers. You appear in searches for your services across Google and Bing.
With Pay Per Click Advertising advertising you only ever pay when someone actually clicks your advert. You can also decide how much you want to pay each day/month, how much you want to pay per click. Or even on the specific keyword, ensuring you’ll never over spend.
Never run PPC adverts before? Then you have yet to experience the benefit of having ads in front of your target audience within minutes of launching a campaign.
Can PPC Help Me Reach A New Audience?
Undoubtedly reaching new audiences through organic search (SEO) is one of the best methods to get visibility for your company. However, depending on your industry and location it can be very time-consuming and competitive. PPC will allow you to show tailored targeted adverts to people looking for your products and services almost instantly. It does this through targeting the keyword people are using to find your service and showing them your advert.This means you appear when people are actively searching for you!
There are many PPC platforms available, but the most popular (and most dominant) is Google Ads (formerly Google AdWords). Google Ads is segmented into paid search, shopping, display, remarketing (targeting people who have visited your website previously), and YouTube.
Show adverts to people who’ve already visited your site.
PPC remarketing is a great way to gain business that might previously have been lost. PPC remarketing allows advertisers to target previous visitors to their website through other websites or platforms. Off The Hook Marketing manages the two main types of remarketing through Google AdWords and Facebook.
PPC remarketing through Google AdWords allows advertisers to remarket to past visitors through the Google Display Network using text, image or video adverts. We can also manage PPC remarketing campaigns (known as RSLA Lists) to target specific advert messages to existing website users.
Facebook remarketing works by advertising to previous visitors of the website on Facebook and their audience network across various websites. You can show your adverts in your customers Facebook newsfeed, in Facebook Messenger, in Facebook Stories,or in the sponsored column, which is known as a sponsored advert. You can also include these adverts in Instagram too!
Display advertising is a great, effective and cheap way to develop brand awareness and to drive enquiries. Display adverts, are the banners you see across thousands of websites through various advertising networks, from The Guardian to Lad Bi
You can use text, image, or video adverts, all of which will appear on websites selected by their contextual relevance and context. There are over two million sites in the Google Display Network alone, so when aiming for the biggest audience, display adverts are your best option. Less targeted than ultra-focused search advertising campaigns, lower click-through-rates in display advertising are offset by the benefits of increased exposure.
You can also do really effective remarketing through display campaigns, showing your adverts to users of your website who haven’t taken a particular action such as make a purchase or generate an enquiry.
Google Shopping Ads, known as Product Listing Ads (PLAs), are a great solution for e-commerce businesses who want to drive more sales and revenue through their websites. The Google Shopping Ads show your products at the top of the relevant search results.
YouTube is now the second largest search engine behind Google, with over 1 billion unique users, 6 billion hours of videos watched each month and 100 hours of video uploaded every minute! And you can advertise your business in front of this audience!
YouTube offers In-Stream and In-Display advertising on the website, showing ads before users watch a video on YouTube. These ads can also appear within YouTube’s search results.